Childcare. Copywriting. Cladding. In That Order

The football fans amongst you will see that I’ve borrowed a literary mechanism from that very learned Welshman, Gareth Bale, for this little update from To Your Heart’s Content (TYHC). I hope he doesn’t mind.

Despite the pandemic bringing all sorts of carnage to all sorts of people, at TYHC, I’ve been very lucky that the copywriting projects have continued to roll in and my wonderful clients have supplied me with a steady flow of work. That’s why there haven’t been any updates for a little while now. I’m confident that you haven’t missed them too much.

In this update, I’m going to offer a little insight into the triumvirate of Cs that is consuming my life right now. Childcare. Copywriting. And probably the most joyful of all the highly flammable building materials – Cladding.

Childcare

This isn’t a topic I’ll elaborate too much on. I only really included it because I needed a third C and couldn’t think of anything else. Chronic Bowel Condition. Copywriting. Cladding. Has a nice ring to it (apologies for the revolting pun), but fortunately, my bowels are relatively stable right now.

You’ll all be delighted to hear that my newly two-year-old son is progressing as a child should. He walks, talks and hands out slices of his wooden cake with gay abandon. We’re very fortunate that his nursery was able to stay open during the most recent lockdown, allowing his mother and me to limit our fallouts to just 13 a day. To everyone at the Co-operative Nursery in Islington, we love you dearly.

Copywriting

You probably don’t care too much about this section either – let’s be honest here, cladding is where the action is. However, if you’re in the market for some tip-top content, know that TYHC is open for business. Over the past few months, I’ve written content for Quickbooks and Guardian Jobs (name dropping, moi?) as well as lots of other businesses and London-based agencies.

I also have to give a big shout-out to my new friends at Regex SEO over in Houston, Texas. They’ve been sending lots of work my way and are quickly becoming one of my favourite clients. I know more about different types of sand and HVAC systems than I could ever have hoped, and it’s all down to them.

Cladding

Now, I’m no building engineer and my experience in the construction industry is limited to sandcastles, but you don’t need a formal qualification to know that it’s probably not a great idea to encase somebody’s home in highly flammable materials. Unfortunately, it turns out that this is exactly what some bright spark has done to my little flat.

Without getting too enraged by it all, the manufacturers of the cladding, that’s Kingspan, manipulated fire safety tests so they could sell their dodgy insulation materials – and what fine people they must be. Our flat is encased in the same K15 material as Grenfell. I, for one, am very much looking forward to the day when these corporate heathens get their comeuppance, although it’s now 2026 and there’s little progress, so that may wishful thinking.

I’m sure we all have our views on this grab-what-you-can-without-any-scruples, free-for-all that’s going on in this country at the moment, but when you put money ahead of people’s lives, you deserve some pretty harsh treatment.

Anyway, back to my little flat. It turns out that we will have to put our dreams of selling up and moving somewhere with space for a paddling pool and barbecue on pause for a few years while the block we live in is stripped bare and its concrete, non-flammable innards are exposed for all to see. Whether we have to pay for that pleasure is yet to be confirmed.

The End

Apologies for the rather terse ending, but it’s time for a spot of lunch. In the meantime, if you fancy placing an order for some succulent, saucy copywriting, please be my guest. Take a look at my copywriting services, check that you can afford them and drop me a line.