SEO vs GEO: Do You Need Both?
An awful lot is changing out there. AI is taking over the world, everything costs a fortune and it’s forgotten how to rain. Yet amidst these harbingers of impending doom, people still need things, and the way they’re finding them is shifting. People still use Google to access information, compare businesses and research what to…
Read MoreIs AI content good enough for your business in 2026? Here’s what you need to know
“Absolutely not”. As a freelance copywriter, that’s probably what you’d expect me to say. That Google penalises anything written by large language models (LLMs), AI content erodes trust and human copywriters are more valuable than ever. But the reality is far more nuanced. AI is a useful tool for content creation. There, I said it.…
Read MoreThe perennial angst of a freelance copywriter
Maybe I’m just getting old, but life as a freelance copywriter is getting angstier than ever. For many people, a spot of copywriting probably seems like the perfect gig. If you go the freelance route, then there’s no boss to answer to, no commuting costs, and you can pick and choose where and when you…
Read MoreThought leadership copywriting: a case study
Did somebody say, “How do I find an incredibly talented and humble thought leadership copywriter?”. I thought so. Well, you’re in luck. Thought leadership copywriting is something I’ve dabbled in in the past, but I’ve not had the time to shout about it – until now. Several months ago, I was approached by a now-freelance…
Read MoreTYHC’s Adventures in Copywriting – Spring/Summer 2023
While pasty-faced Brits have been busy getting incinerated on the continent, here at TYHC, I’ve been stuck in my basement (figuratively speaking) writing perhaps some of the best content known to humankind. Granted, it’s not been all that much fun, but I still have the alabaster skin of a porcelain doll and I’m going to…
Read MoreWhat Does a Freelance Copywriter Do All Day?
Ever wondered what a freelance copywriter does all day? Perhaps you’re thinking of pursuing a career as a copywriter or simply want to feel a bit better about your own life? Whichever is true for you, I thought I’d take half an hour out of my day to enlighten you. So here, with a little…
Read MoreChildcare. Copywriting. Cladding. In That Order
The football fans amongst you will see that I’ve borrowed a literary mechanism from that very learned Welshman, Gareth Bale, for this little update from To Your Heart’s Content (TYHC). I hope he doesn’t mind. Despite the pandemic bringing all sorts of carnage to all sorts of people, at TYHC, I’ve been very lucky that…
Read MoreA New Addition to My Guest Blog Writing Service
I like to keep things moving here at To Your Heart’s Content, so after receiving the same request from a few of my clients, I thought the time was right to take the next step in my guest blog writing service. Now, don’t get me wrong, there’s nothing wrong with stagnating and festering, and in…
Read MoreThe Copywriting Process: How Does it Work?
Following on from last week’s blog about finding a good copywriter, I thought I’d shed some light on the copywriting process and how it all works here at To Your Heart’s Content. If you’re new to the world of outsourced copywriting or have not worked with a freelancer before, these are some of the questions…
Read MoreHow To Find A Good Freelance Copywriter
Not sure how to find a good freelance copywriter? I have the same problem with plumbers. When your toilet is on the blink, as mine merrily is, I can’t help thinking that the plumber I eventually call will charge me a fortune for a five-minute job, either to punish me for being too stupid to…
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