TYHC Copywriting Blog

Dear Webmasters, A Note About Content Formatting…

By Nathan Jeans | August 3, 2018 | Comments Off on Dear Webmasters, A Note About Content Formatting…

Sometimes it’s the little things which add up to the big picture. And sometimes it’s the little things which make usually passive copywriters want to indiscriminately smash innocent members of the public with their laptops. I’m talking about content formatting and, if you’ve ever left your precious copy in the hands of an aesthetically insensible…

Stealing your content

How to Stop Digital Scoundrels Stealing Your Content

By Nathan Jeans | July 20, 2018 | Comments Off on How to Stop Digital Scoundrels Stealing Your Content

The web is the Wild West as far as copyright is concerned. The digital world may be all about sharing, but if you’ve ever involuntarily ‘shared’ your last can of beer with your sneaky colleague, you’ll know that there is a very fine line between ‘sharing’ and ‘stealing’. TYHC are no strangers to the quick-fingered…

Writing your website - the TYHC guide

Writing your Website – The Complete Guide – Part 2

By Nathan Jeans | June 11, 2018 | Comments Off on Writing your Website – The Complete Guide – Part 2

THE BODY COPY Okay, every element we described in part 1 of our guide to writing your website was the precursor to the main event, the prawn cocktail if you will. However, it has all been essential as your website can now be found online and has keyword-rich, click-enticing title tags, meta descriptions and H1s. Now…

An old typewriter - how to write your website

How to Write your Website – The Complete Guide – Part 1

By Nathan Jeans | May 2, 2018 | Comments Off on How to Write your Website – The Complete Guide – Part 1

Not sure how to write your website? Then you’ve come to the right place. The words on your website are all-important. Aside from your website’s design, they are the one element a visitor can use to gauge the type of company you are, or at least you’re trying to be. Different writing styles are appropriate…

Painting of a man reading the paper

So What’s This Flesch Reading Ease Test Thing?

By Nathan Jeans | January 21, 2018 | Comments Off on So What’s This Flesch Reading Ease Test Thing?

If you’re a user and abuser of Yoast’s little orange, yellow and green SEO circles, you’ll probably be familiar with the Flesch Reading Ease Test. This makes up part of the ‘Readability’ score your content will receive. The chances are, it’s the one little light on your page analysis tab which stays obstinately amber, or…

The resurrection of Aslan

TYHC are Back from the Dead!

By Nathan Jeans | January 17, 2018 | 1 Comment

The many longtime fans of the To Your Heart’s Content (TYHC) team will be delighted to see that we’re back! Unfortunately, we haven’t actually been anywhere at all, not Bali, not the Seychelles, not even Barry Island. Instead, we’ve been beavering away behind our laptop screens, continuing to write scintillating copy for our clients. It…