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TYHC Copywriting Blog

A world map to illustrate that we may well be the best copywriting agency in the world

WHY WE’RE (PROBABLY) THE BEST COPYWRITING AGENCY IN THE WORLD

By Nathan Jeans | August 20, 2019 | Comments Off on WHY WE’RE (PROBABLY) THE BEST COPYWRITING AGENCY IN THE WORLD

Here at To Your Heart’s Content, we like to have the occasional glance over at a few other copywriting agencies just to see what they’re up to. After all, Sun Tzu, the famed Chinese military strategist and author of The Art of War (it’s mandatory reading for all copywriters), said: “Know your enemy and know…

Sure you can find better blog images than this!

How to Find Quality Blog Images For Less

By Nathan Jeans | April 4, 2019 | Comments Off on How to Find Quality Blog Images For Less

There are endless listicles out there cataloging the good, the bad and the just plain stupid of the stock imagery world, but there’s very little in the way of practical advice for those of us who want to find original, high-quality blog images without having to remortgage our house. Adding good quality images to your…

Say no to cookie cutter content and start producing clever online content.

Ditch the Cookie Cutter & Create Clever Online Content

By Nathan Jeans | March 19, 2019 | Comments Off on Ditch the Cookie Cutter & Create Clever Online Content

Call us hypocrites, but we’re tired of reading generic ‘How Tos’ such as ‘4 Ways to Get a Good Deal on an X’. And it looks like much of the internet feels the same. If your online audience is into patchy puff pieces, more power to you – but pumping out this type of cookie-cutter…

Cheap copywriting is an example of a false economy

Why Bargain Basement Copywriting is a False Economy

By Nathan Jeans | March 4, 2019 | Comments Off on Why Bargain Basement Copywriting is a False Economy

There are some things in life it’s a good idea to scrimp on. Growing your own vegetables will save you a pretty penny, turning down the thermostat and popping on a nice warm jumper will save you pounds come winter time, choosing supermarket own brand painkillers will help you cure those headaches for less. And…

How to write a listicle

9 Ways to Write a Listicle that will get Clicked the Cr*p Out of

By Nathan Jeans | February 22, 2019 | Comments Off on 9 Ways to Write a Listicle that will get Clicked the Cr*p Out of

Today, I’m going to blow your minds with some genuinely good tips on how to write an excellent listicle (list+article), nine tips, in fact, in list form. I think you see where this is going… 1. DON’T HATE THE PLAYER, HATE THE GAME It’s easy to be scornful of the humble listicle. They’re usually frivolous,…

A bad case of copywriters' eye strain

7 Bright Eye-deas to Combat Copywriters’ Eye Strain

By Nathan Jeans | December 21, 2018 | Comments Off on 7 Bright Eye-deas to Combat Copywriters’ Eye Strain

Alternative title: ‘There are two ‘i’s in copywriting (& both of them hurt)’ Have you been staring into the internet all day? Do you spend your nights dreaming about formatting columns in Word? Do your eyes feel like two hot, evil pits of diseased and achy hell? We feel you. Eye strain isn’t just a…

Dear Webmasters, A Note About Content Formatting…

By Nathan Jeans | August 3, 2018 | Comments Off on Dear Webmasters, A Note About Content Formatting…

Sometimes it’s the little things which add up to the big picture. And sometimes it’s the little things which make usually passive copywriters want to indiscriminately smash innocent members of the public with their laptops. I’m talking about content formatting and, if you’ve ever left your precious copy in the hands of an aesthetically insensible…

Stealing your content

How to Stop Digital Scoundrels Stealing Your Content

By Nathan Jeans | July 20, 2018 | Comments Off on How to Stop Digital Scoundrels Stealing Your Content

The web is the Wild West as far as copyright is concerned. The digital world may be all about sharing, but if you’ve ever involuntarily ‘shared’ your last can of beer with your sneaky colleague, you’ll know that there is a very fine line between ‘sharing’ and ‘stealing’. TYHC are no strangers to the quick-fingered…

Writing your website - the TYHC guide

Writing your Website – The Complete Guide – Part 2

By Nathan Jeans | June 11, 2018 | Comments Off on Writing your Website – The Complete Guide – Part 2

THE BODY COPY Okay, every element we described in part 1 of our guide to writing your website was the precursor to the main event, the prawn cocktail if you will. However, it has all been essential as your website can now be found online and has keyword-rich, click-enticing title tags, meta descriptions and H1s. Now…

An old typewriter - how to write your website

How to Write your Website – The Complete Guide – Part 1

By Nathan Jeans | May 2, 2018 | Comments Off on How to Write your Website – The Complete Guide – Part 1

Not sure how to write your website? Then you’ve come to the right place. The words on your website are all-important. Aside from your website’s design, they are the one element a visitor can use to gauge the type of company you are, or at least you’re trying to be. Different writing styles are appropriate…