We're changing our guest blog writing service by sourcing the posting opportunities for you

We like to keep things moving here at To Your Heart’s Content, so after receiving the same request from a few of our clients, we thought the time was right to take the next step in our guest blog writing service. Now, don’t get us wrong, there’s nothing wrong with stagnating and festering, and in…

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A picture of a chrysalis turning into a butterfly, much in the same way our copywriting process turns initial information into beautiful copy

Following on from last week’s blog about finding a good copywriter, we thought we’d shed some light on the copywriting process and how it all works here at To Your Heart’s Content. If you’re new to the world of outsourced copywriting or have not worked with our team before, these are some of the questions…

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A picture of two street poets for hire. Not sure how to find a good copywriter? It's probably best to avoid these guys

Not sure how to find a good copywriter? I have the same problem with plumbers. When your toilet is on the blink, as mine merrily is, I can’t help thinking that the plumber I eventually call will charge me a fortune for a five-minute job, either to punish me for being too stupid to perform…

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Two baby monkeys with long tails - Our guide to long-tail keywords

Purple teapot. Purple teapots. Purple Teapots Arbroath. Purple Teapots in Arbroath. Depending on how much you like purple teapots and the town of Arbroath, head term keywords can be a bit dull. Yes, these broad terms are crucially important to your website’s performance in the search engine rankings, but they’re not the be-all and end-all.…

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An old truck giving directions to a thrift shop - cheap copywriting

Cheap copywriting services are a false economy. That’s a fact. Why? Well, please let us explain… There are some things in life it’s a good idea to scrimp on. Growing your own vegetables will save you a pretty penny, turning down the thermostat and popping on a nice warm jumper will save you pounds come…

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A colourful SEO logo as an introduction to 'How to write an SEO article'

Not sure how to write an SEO article? Well, now’s a great time to learn. In this post-COVID world, pushing a trolley mindlessly around Morrisons shouting “eggs! EGGS!” as you go, and hauling your gelatinous body around the block is about as good at it gets. You could argue that getting drunk in front of…

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Painting of a man reading the paper

If you’re a user and abuser of Yoast’s little orange, yellow and green SEO circles, you’ll probably be familiar with the Flesch Reading Ease Test. This makes up part of the ‘Readability’ score your content will receive. The chances are, it’s the one little light on your page analysis tab which stays obstinately amber, or…

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