A picture of a chrysalis turning into a butterfly, much in the same way our copywriting process turns initial information into beautiful copy

Following on from last week’s blog about finding a good copywriter, we thought we’d shed some light on the copywriting process and how it all works here at To Your Heart’s Content. If you’re new to the world of outsourced copywriting or have not worked with our team before, these are some of the questions…

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A picture of two street poets for hire. Not sure how to find a good copywriter? It's probably best to avoid these guys

Not sure how to find a good copywriter? I have the same problem with plumbers. When your toilet is on the blink, as mine merrily is, I can’t help thinking that the plumber I eventually call will charge me a fortune for a five-minute job, either to punish me for being too stupid to perform…

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Two baby monkeys with long tails - Our guide to long-tail keywords

Purple teapot. Purple teapots. Purple Teapots Arbroath. Purple Teapots in Arbroath. Depending on how much you like purple teapots and the town of Arbroath, head term keywords can be a bit dull. Yes, these broad terms are crucially important to your website’s performance in the search engine rankings, but they’re not the be-all and end-all.…

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An old truck giving directions to a thrift shop - cheap copywriting

Cheap copywriting services are a false economy. That’s a fact. Why? Well, please let us explain… There are some things in life it’s a good idea to scrimp on. Growing your own vegetables will save you a pretty penny, turning down the thermostat and popping on a nice warm jumper will save you pounds come…

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A colourful SEO logo as an introduction to 'How to write an SEO article'

Not sure how to write an SEO article? Well, now’s a great time to learn. In this post-COVID world, pushing a trolley mindlessly around Morrisons shouting “eggs! EGGS!” as you go, and hauling your gelatinous body around the block is about as good at it gets. You could argue that getting drunk in front of…

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A world map to illustrate that we may well be the best copywriting agency in the world

Here at To Your Heart’s Content, we like to have the occasional glance over at a few other copywriting agencies just to see what they’re up to. After all, Sun Tzu, the famed Chinese military strategist and author of The Art of War (it’s mandatory reading for all copywriters), said: “Know your enemy and know…

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Sure you can find better blog images than this!

There are endless listicles out there cataloging the good, the bad and the just plain stupid of the stock imagery world, but there’s very little in the way of practical advice for those of us who want to find original, high-quality blog images without having to remortgage our house. Adding good quality images to your…

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Say no to cookie cutter content and start producing clever online content.

Call us hypocrites, but we’re tired of reading generic ‘How Tos’ such as ‘4 Ways to Get a Good Deal on an X’. And it looks like much of the internet feels the same. If your online audience is into patchy puff pieces, more power to you – but pumping out this type of cookie-cutter…

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How to write a listicle

Today, I’m going to blow your minds with some genuinely good tips on how to write an excellent listicle (list+article), nine tips, in fact, in list form. I think you see where this is going… 1. DON’T HATE THE PLAYER, HATE THE GAME It’s easy to be scornful of the humble listicle. They’re usually frivolous,…

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A bad case of copywriters' eye strain

Alternative title: ‘There are two ‘i’s in copywriting (& both of them hurt)’ Have you been staring into the internet all day? Do you spend your nights dreaming about formatting columns in Word? Do your eyes feel like two hot, evil pits of diseased and achy hell? We feel you. Eye strain isn’t just a…

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