SEO vs GEO: Do You Need Both?

A picture of a fork in the road with two road signs for each direction to represent the SEO vs GEO conundrum

An awful lot is changing out there. AI is taking over the world, everything costs a fortune and it’s forgotten how to rain. Yet amidst these harbingers of impending doom, people still need things, and the way they’re finding them is shifting.  People still use Google to access information, compare businesses and research what to…

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