While pasty-faced Brits have been busy getting incinerated on the continent, here at TYHC, I’ve been stuck in my basement (figuratively speaking) writing perhaps some of the best content known to humankind. Granted, it’s not been all that much fun, but I still have the alabaster skin of a porcelain doll and I’m going to live forever!
With nowhere to go and time on my hands, I thought I’d break my blogging hiatus to bring you an update on some of the wonderful words I’ve been writing. I also thought I’d sprinkle this blog with a few keywords, cos, you know, SEO. See if you can spot them.
Financial services copywriter
Good financial services copywriters can be hard to find, which is why I’ve been getting jiggy with the bridging loans and giving invoice finance the glad eye. And why not? It might not sound like it, but I actually know my stuff.
I’ve been trusted to write a website from scratch by a well-known UK commercial finance provider – and not for the first time, I might add. Unfortunately, I couldn’t get them to agree to a commission-based fee, so I just charged my usual paltry rate and counted myself lucky.
I can’t show you the website that’s now live because the client threatened to completely destroy my life if I did. They have a picture of me in a compromising position (I signed an NDA), so you’ll just have to believe me that it’s out there.
Corporate insolvency copywriter
No, this is not a joke. I’m just as surprised as you are that I’m now the go-to corporate insolvency copywriter for some of the biggest names in the industry. I was recently approached – no, let’s go mad – talent-scouted by the big dogs in the industry to write copy for their various corporate insolvency brands. It just so happens that I know my CVAs from my CVLs and my standalone moratoriums from my interim moratoriums, so this project is a perfect fit.
Again, it’s a sensitive industry, so I’m not going to mention any names. If I did, I have it on good authority that my dart-throwing fingers could be at risk.
Sustainability copywriters
I’m a person. I have a small, not-very-powerful brain. And just like everyone else, I’m perfectly equipped to see that we’re killing the planet. However, it seems not everyone is quite up to speed. Rishi ‘Honey, I’m just nipping to Waitrose in the chopper’ Sunak doesn’t seem to get it, and nor do the fossil fuel bigwigs, who it seems would rather dish out the sort of dividends their shareholders have become accustomed to than protect their children, and their children’s children from impending doom.
So, when I was approached to write regular blogs about sustainable initiatives in the ICT industry, I was happy to oblige. In this case, there were no threats that the playful videos of me in spaghetti bolognese would be released from behind their paywall, so I can share a link. I’m also in the process of writing a website for a sustainable skincare provider, but that’s still very much in the foundation stage (boom).
It’s been a long, hot summer
And there you have it, a sprinkling of the projects I have been beavering away on this summer. With the Ashes and the Tour de France soon to be over, along with the essential viewing alluded to by the subheading (let’s face it, the weather’s been rubbish), I have time on my hands and would delightfully consider some new copywriting projects. Find out more about what I do, take a look at some of my previous work and give me a shout.