TYHC’s Adventures in Copywriting – Spring/Summer 2023

While pasty-faced Brits have been busy getting incinerated on the content, here at TYHC, we’ve been stuck in our basements writing perhaps some of the best content known to humankind. Granted, it’s not been all that much fun, but we still have the alabaster skin of a porcelain doll. We’re gorgeous, all of us, and we’re going to live forever! 

With nowhere to go and time on our hands, we thought we’d break our blogging hiatus to bring you an update on some of the wonderful words we’ve been writing. We also thought we’d sprinkle this blog with a few keywords, cos, you know, SEO. See if you can spot them.

Financial services copywriters

Good financial services copywriters can be hard to come by, which is why we’ve been getting jiggy with the bridging loans and giving invoice finance the glad eye. And why not? It might not sound like it but we actually know our stuff. We have been trusted to write a website from scratch by a well-known UK commercial finance provider – and not for the first time, we might add. Unfortunately, we couldn’t get them to agree to any sort of commission-based fee, so we just charged our usual paltry rate and counted ourselves lucky.

We can’t show you the website that’s now online because the client threatened to completely destroy our lives if we did, so you’ll have to believe us – it’s out there.

Corporate insolvency copywriters

No, this is not a joke. We’re just as surprised as you are that we’re now the go-to corporate insolvency copywriters for some of the biggest names in the industry. We were recently approached – let’s go hyperbolic on this one – talent-scouted by the big dogs in the industry to write copy for their various corporate insolvency brands. It just so happens that we know our CVAs from our CVLs and our standalone moratoriums from our interim moratoriums, so this project is a perfect fit.

Again, it’s quite a sensitive industry, so we’re not going to mention any names. If we did, we have it on good authority that they’d leak our TYHC OnlyFans videos to the world.

Sustainability copywriters

We’re people. We have brains. And just like everyone else, we’re perfectly equipped to see that we’re killing the planet. However, it seems not everyone is up to speed. Rishi ‘Honey, we’ve run out of Madagascan vanilla pods, I’ll just take the chopper’ Sunak doesn’t seem to get it, and nor do the fossil fuel bigwigs, who it seems would rather dish out the sort of dividends their shareholders have become accustomed to than protect their kids, and their kids’ kids from impending doom.

So, when were approached to write regular blogs about sustainable initiatives in the ICT industry, we were happy to oblige. In this case, there were no threats that the playful videos of us smothered head-to-toe in Mr Whippy would be released from behind their paywall, so we can share a link. We’re also in the process of writing a website for a sustainable skincare provider, but that’s still very much in the cleanser and foundation stage.

It’s been a long, hot summer

And there you have it, a sprinkling of the projects we have been beavering away on this summer. With the Ashes and the Tour de France soon to be over, along with the essential viewing alluded to by the incongruous subheading (let’s face it, it’s been a lousy summer), we have time on our hands and would delightfully consider some new copywriting projects. Find out more about what we do, take a look at some of our previous work and give us a shout.