The Copywriting Process: How Does it Work?
Following on from last week’s blog about finding a good copywriter, I thought I’d shed some light on the copywriting process and how it all works here at To Your Heart’s Content. If you’re new to the world of outsourced copywriting or have not worked with a freelancer before, these are some of the questions…
Read MoreHow To Find A Good Freelance Copywriter
Not sure how to find a good freelance copywriter? I have the same problem with plumbers. When your toilet is on the blink, as mine merrily is, I can’t help thinking that the plumber I eventually call will charge me a fortune for a five-minute job, either to punish me for being too stupid to…
Read MoreSay Hello to a Few New Copywriting Clients
Lockdown living has certainly not been a walk in the park. In fact, it’s been 21 walks in the park in the last 21 days. That’s thanks to an exuberant one-year-old who loves chasing pigeons. But while the last 10 weeks have brought their fair share of challenges, they’ve also given me a little time…
Read MoreHow A Few Long-Tail Keywords Can Go A Long Way
Purple teapot. Purple teapots. Purple Teapots Arbroath. Purple Teapots in Arbroath. Depending on how much you like purple teapots and the town of Arbroath, head term keywords can be a bit dull. Yes, these broad terms are crucially important to your website’s performance in the search engine rankings, but they’re not the be-all and end-all.…
Read MoreWhy Cheap Copywriting Services are a False Economy
Cheap copywriting services are a false economy. That’s a fact. Why? Well, let me explain… There are some things in life it’s a good idea to scrimp on. Growing your own vegetables will save you a pretty penny; turning down the thermostat and popping on a nice warm jumper will save you pounds come wintertime;…
Read MoreHow to Write an SEO Article, and Frankly, Why Bother?
Not sure how to write an SEO article? Well, now’s a great time to learn. In this post-COVID world, pushing a trolley mindlessly around Morrisons shouting “eggs! EGGS!” as you go, and hauling your gelatinous body around the block is about as good at it gets. You could argue that getting drunk in front of…
Read MoreHow to Write Website Content that Keeps Visitors Glued to the Page
If, for some inexplicable reason, I found myself wanting to ‘buy cushions’ online, I could spend my Saturday afternoon trawling through 187 million results until I found the perfect polka dot design. Alternatively, as a doting father, if I wanted to know ‘why does my 9-month-old hit himself in the head’, I’d have 83 million…
Read MoreA New Copywriting Portfolio at Last!
Frequent visitors to the TYHC copywriting portfolio, of which, admittedly, there are probably very few, would be forgiven for thinking it was perpetually 2013. Rather than showcasing our latest triumphs in copywriting, they are greeted by some dusty old links to some dusty old articles, written when I was still a wee whippet of a…
Read MoreWhy TYHC is (Probably) The Best Copywriting Agency In The World
Here at To Your Heart’s Content, I like to have the occasional glance over at a few other copywriting agencies just to see what they’re up to. After all, Sun Tzu, the famed Chinese military strategist and author of The Art of War (it’s mandatory reading for all copywriters), said: “Know your enemy and know…
Read MoreHow to Find Quality Blog Images For Less
There are endless listicles out there cataloging the good, the bad and the just plain stupid of the stock imagery world, but there’s very little in the way of practical advice for those of us who want to find original, high-quality blog images without having to remortgage our house. Adding good quality images to your…
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