How to Write Website Content that Keeps Visitors Glued to the Page

How to write website content that readers will love

If, for some inexplicable reason, I found myself wanting to ‘buy cushions’ online, I could spend my Saturday afternoon trawling through 187 million results until I found the perfect polka dot design. Alternatively, as a doting father, if I wanted to know ‘why does my 9-month-old hit himself in the head’, I’d have 83 million…

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A New Copywriting Portfolio at Last!

Some balloons to help celebrate the arrival of our new copywriting portfolio

Frequent visitors to the TYHC copywriting portfolio, of which, admittedly, there are probably very few, would be forgiven for thinking it was perpetually 2013. Rather than showcasing our latest triumphs in copywriting, they are greeted by some dusty old links to some dusty old articles, written when I was still a wee whippet of a…

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Why We’re (Probably) The Best Copywriting Agency In The World

A world map to illustrate that we may well be the best copywriting agency in the world

Here at To Your Heart’s Content, we like to have the occasional glance over at a few other copywriting agencies just to see what they’re up to. After all, Sun Tzu, the famed Chinese military strategist and author of The Art of War (it’s mandatory reading for all copywriters), said: “Know your enemy and know…

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How to Find Quality Blog Images For Less

Sure you can find better blog images than this!

There are endless listicles out there cataloging the good, the bad and the just plain stupid of the stock imagery world, but there’s very little in the way of practical advice for those of us who want to find original, high-quality blog images without having to remortgage our house. Adding good quality images to your…

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Ditch the Cookie Cutter & Create Clever Online Content

Say no to cookie cutter content and start producing clever online content.

Call us hypocrites, but we’re tired of reading generic ‘How Tos’ such as ‘4 Ways to Get a Good Deal on an X’. And it looks like much of the internet feels the same. If your online audience is into patchy puff pieces, more power to you – but pumping out this type of cookie-cutter…

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9 Ways to Write a Listicle that gets Clicked the Cr*p Out of

How to write a listicle

Today, I’m going to blow your minds with some genuinely good tips on how to write an excellent listicle (list+article), nine tips, in fact, in list form. I think you see where this is going… 1. DON’T HATE THE PLAYER, HATE THE GAME It’s easy to be scornful of the humble listicle. They’re usually frivolous,…

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7 Bright Eye-deas to Combat Copywriters’ Eye Strain

A bad case of copywriters' eye strain

Alternative title: ‘There are two ‘i’s in copywriting (& both of them hurt)’ Have you been staring into the internet all day? Do you spend your nights dreaming about formatting columns in Word? Do your eyes feel like two hot, evil pits of diseased and achy hell? We feel you. Eye strain isn’t just a…

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Dear Webmasters, A Note About Content Formatting…

Sometimes it’s the little things which add up to the big picture. And sometimes it’s the little things which make usually passive copywriters want to indiscriminately smash innocent members of the public with their laptops. I’m talking about content formatting and, if you’ve ever left your precious copy in the hands of an aesthetically insensible…

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How to Stop Digital Scoundrels Stealing Your Content

Stealing your content

The web is the Wild West as far as copyright is concerned. The digital world may be all about sharing, but if you’ve ever involuntarily ‘shared’ your last can of beer with your sneaky colleague, you’ll know that there is a very fine line between ‘sharing’ and ‘stealing’. TYHC are no strangers to the quick-fingered…

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Writing your Website – The Complete Guide – Part 2

Writing your website - the TYHC guide

THE BODY COPY Okay, every element we described in part 1 of our guide to writing your website was the precursor to the main event, the prawn cocktail if you will. However, it has all been essential as your website can now be found online and has keyword-rich, click-enticing title tags, meta descriptions and H1s. Now…

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